For a variety of reasons, websites may not have achieved their original expectations. Our expert website audit will provide a thorough analysis of your website's strengths and weaknesses and offer specific recommendations on how to increase its effectiveness.

Futuretrend's website audit is reviewed against the following criteria:
• Web usability evaluation - can users find what they're looking for quickly and efficiently
• Web accessibility evaluation - can all Internet users access the website, regardless of what technology they're using (legally required under the Disability Discrimination Act)
• Web credibility evaluation - is the website trustworthy and does it help to build up a long-term relationship with site users
• Search engine optimisation evaluation - can Internet users easily find your website

Whether your website is made in-house or outsourced, this is a great chance for you to get a professional third-party evaluation of your website.

The recommendations will typically include a number of key areas:

First Impression & Home Page	Look & Feel	Page Content
Does it communicate clearly what the company offering? Is it visually appealing? Are there hyperlinks to key areas?	Is it consistent with corporate identity? Is it consistent with other marketing materials? Does style convey company approach?	Is it clear and informative? Screen Legibility - Font, Headings, Paragraphs Search engine friendly

Navigation & Usability	Use of Imagery	Technical Compaitability
Clearly designed consistent menus? Logical page structure Crumb trail navigation? Clear contact details & email form Search facility Compliance with accessibility guidelines	Quality of images Appropriateness of images Well integrated with text? Optimisation	Screen Size/resolutions Browser Friendliness Speed of download? Broken or missing links? (internal, external) Missing Titles, images and downloads Coding Accuracy & Script errors